Your partner in building lasting value

At Thrive Trusted Business Advisors, trust is our foundation. With years of hands-on business experience, our team understands the unique challenges business owners face at every stage of growth. We combine proven strategies with a personalized approach to deliver results that make a lasting impact, whether you are building, scaling, or preparing to transition your business. Our mission is clear: to help owners thrive both professionally and personally.

From small businesses to established enterprises, our focus is always on creating measurable value. We are certified, experienced, and passionate about unlocking the full potential of every company we work with. By aligning strategy, systems, and operations, we ensure our clients achieve stronger profitability, improved efficiency, and long-term stability. Thrive Trusted Business Advisors is more than a consulting firm, we are your partner in building sustainable success.

Our business philosophy guides everything we do. We commit to act with integrity, treat others with respect, and remain client-focused on results and deadlines. By holding ourselves accountable, demonstrating the value of our performance, and anticipating needs before they arise, we consistently exceed expectations. This dedication to excellence is why business owners across Ontario and all of Canada trust Thrive Trusted Business Advisors to strengthen their businesses and prepare them for the future.

LOUISE MOTUZAS

Value Architect

Louise brings decades of proven business expertise. Her career began in the banking and insurance industry, where she developed hands-on experience in sales, marketing, consumer loans, mortgages, administration, and management. These diverse roles provided her with a wealth of practical skills and a common-sense approach to solving business challenges that continues to guide her work with entrepreneurs today.

Building on this foundation, Louise co-founded a multi-million-dollar computer company from the ground up. As both owner and manager, she excelled at sourcing the best suppliers, negotiating credit and financing, strengthening cash flow, leading employees, and ensuring consistent profitability. Her leadership allowed the company to grow successfully, earning recognition both locally and internationally. This real-world experience gives her unique insight into what it takes to scale, manage, and protect a thriving business.

Today, Louise is a Certified Exit Planning Advisor (CEPA©) and a lifelong learner dedicated to helping business owners achieve long-term success. With CEPA training, she guides clients in building measurable value, planning for life after ownership, and preparing for smooth business transitions. Louise is passionate about ensuring every client feels respected, supported, and empowered. Her mission is simple: to help business owners thrive in both their professional and personal lives while maximizing the value of what they’ve worked so hard to build.

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LEN MOTUZAS

Business Optimizer

Len is an energetic, sports-minded leader with a passion for helping businesses succeed. With a career rooted in sales, marketing, purchasing, and leadership, he brings decades of proven experience to every client engagement. For over 20 years, Len founded and led Bolen Distributing Inc., a successful London-based IT company that thrived under his direction.

Throughout his career, Len has earned multiple sales and marketing awards, demonstrating his ability to turn dream customers into long-term, profit-generating clients. He has also developed deep expertise in supplier optimization, leveraging credit lines, marketing funds, product strategies, and pricing to unlock new revenue streams and drive growth for business owners.

As a business owner himself, Len understands the real challenges entrepreneurs face: managing cash flow, meeting payroll, long work hours, and the struggle to step away from the business. This firsthand knowledge fuels his passion for helping other owners reduce costs, increase profits, and achieve measurable results. At Thrive Trusted Business Advisors, Len combines practical experience with proven strategies to help businesses grow stronger and more sustainable.

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TOM JARMAI CEPA© FCSI

Strategic Analyst

Tom brings over 40 years of high-level financial expertise and a practical, results-driven philosophy to every engagement. His career was forged on Bay Street in Toronto, where he developed a master-level understanding of corporate finance, research, and capital markets. Working with major Canadian banks and financial institutions, Tom specialized in raising capital, advising on complex mergers and acquisitions, and delivering data-driven insights that
simplify the most intricate analytical problems for his clients.

Building on this institutional foundation, Tom has held leadership roles at prestigious firms including RBC Capital Markets, Scotia, and Desjardins. As the former VP of Business Development at Veritas Investment Research, he specialized in forensic accounting—a skillset that allows him to see deep into the mechanics of a company’s value. This "deep dive" perspective, combined with his experience managing relationships with prominent institutional
clients and private wealth advisors, gives him a unique ability to bridge the gap between high-level finance and the needs of private business owners.

Today, Tom is a Fellow of the Canadian Securities Institute (FCSI) and a Certified Exit Planning Advisor (CEPA©). He is a firm believer in the power of teamwork—a value he carries from the business world to the tennis court, where he serves as team captain. Tom focuses
on accelerating business value by improving bottom-line results and qualitative multiples, ensuring his clients are always in a state of readiness for their eventual exit. His mission is to build mutual trust and deliver actionable, value-driven plans that allow business owners to achieve their personal and financial goals sooner.

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Frequently Asked Questions

Our FAQ section is designed to answer the most common questions business owners in Ontario and across Canada ask about growing their company, increasing business value, exit planning, and preparing for a successful sale or transition. From understanding how the Value Builder System works, to knowing the best time to sell your business, to ensuring your information stays confidential during consulting, these answers provide clarity and confidence.

Whether you are just starting your growth journey or preparing to maximize your company’s worth, Thrive Trusted Business Advisors offers trusted guidance, proven strategies, and the expertise to help your business thrive today and in the future.

What is value building?

Value building is the process of increasing the overall worth of your business by improving profitability, reducing risks, and creating efficient systems that make your company more attractive to buyers and investors. At Thrive Trusted Business Advisors, we use proven strategies, including the Value Builder System, to help business owners in Ontario and across Canada enhance long-term value, boost cash flow, and prepare for future growth or transition.

Why is exit planning important?

Exit planning is essential because it maximizes the value of your business, prepares you for unexpected events, and ensures a smooth transition when you decide to sell or step back. A well-structured exit plan protects your wealth, reduces risks, optimizes taxes, and secures your legacy. At Thrive Trusted Business Advisors, we guide business owners through every stage of exit planning so you can confidently protect your investment and transition on your terms.

When is a good time to sell my business?

The best time to sell your business is when it is consistently profitable, shows strong growth, and operates with reliable systems that don’t depend solely on you as the owner. Market conditions, industry trends, and personal readiness also play a role. With a solid exit plan in place, you’ll be positioned to sell for maximum value while achieving your financial and personal goals.

How can Thrive Trusted Business Advisors help me sell my business?

We help business owners sell their companies by providing expert exit planning, professional business valuations, and targeted marketing strategies. Our team identifies qualified buyers, negotiates favorable terms, and ensures the transaction process runs smoothly from start to finish. With Thrive Trusted Business Advisors as your trusted advisor, you’ll gain confidence, minimize risks, and maximize the return on your business sale.

Do you take confidentiality seriously when consulting for businesses?

Absolutely. At Thrive Trusted Business Advisors, confidentiality is a top priority. We protect sensitive business information with strict security protocols and confidentiality agreements. Whether we’re performing valuations, implementing systems, or advising on exit planning, you can trust that your private data remains secure throughout the entire consulting process. Your trust is the foundation of our business.

What is the DIY Value Builder System?

The DIY Value Builder System is a self-guided online platform designed for business owners who want to improve their company’s value at their own pace. With step-by-step assessments, practical tools, and access to the 8 Key Drivers of Business Value, the DIY Value Builder System helps you identify weaknesses, track progress, and implement strategies that increase profitability and long-term worth. It’s a cost-effective, recurring resource that allows Ontario business owners—and entrepreneurs everywhere—to start building value right away while still having the option to upgrade to one-on-one consulting with Thrive Trusted Business Advisors.